THERE IS ONLY ONE DETAIL THAT WILL MAKE YOUR WEDDING REMEMBER FOREVER …
THE PERFUME RELATED TO THAT EVENT
Just as episodic memory allows us to store a memory in memory, so the olfactory memory allows us to memorize a particular smell or perfume, with all the physical and emotional characteristics that it brings with it. Thanks to our olfactory memory, we have a surprising ability to recall a past experience with extreme clarity, even deeply dormant in our mind, when we come into contact with a certain smell.
Although the sense of smell is perhaps the most enigmatic of our senses, it is the one that affects our unconscious the most.
Nothing is more memorable than a smell, capable of withstanding the ravages of time like no other sensory information.
An olfactory memory can influence our affective preferences and our daily behaviors.
The area of the brain that processes the olfactory experience is connected to the limbic system, directly connected to our emotions (amygdala) and to our memory (hippocampus). That is why memories that come from a perfume are so vivid and immediate.
A study from Rockefeller University in New York showed that people can remember 35% of what they smell, compared to 5% of what they see, 2% of what they hear and 1% of what they touch. In addition, research carried out in the field of neuromarketing shows that 75% of the emotions we feel have come from perfumes.
“Perfume has a more convincing power of persuasion than words, appearance, sentiment and will. The persuasive power of perfume cannot be refused, it penetrates us as the air we breathe penetrates our lungs, fills us, dominates us totally, there is no way to oppose it ”. Patrick Suskind
Home fragrances are today an ideal tool not only to make an environment pleasant, but also to ensure that it comes into contact and in tune with the emotional states of the people who live it and who are hosted there..